Sunday, December 5, 2010

Is Crestron going to get the FTC smackdown?

This ad may very well get Crestron in some trouble, according to some sources. The issue is that they clearly indicate that analog will go away at the end of this year, which is simply not true. Anyone familiar with the analog sunset provisions for Bluray players knows that it will downrez next year, then actually be gone in 2014, but this also ignores analog on everything else in the world, which has no end dates, and is not subject to any analog sunset.

Richard Gunther writes:
It’s baffling to me that Crestron would resort to such deceptive advertising practices. I understand that times are tough, but is misleading customers really the solution? These ads likely violate the Federal Trade Commission’s truth-in-advertising rules...
This will be entertaining. Get some popcorn and keep an eye on FTC activity over early next year.

UPDATE: Seems like there are already eyes on Crestron for anti-competitive moves.
Savant alleges that Crestron has "repeatedly published knowingly false statements about Savant and its products, all with the intent to unfairly compete with Savant."
"We believe that Crestron's conduct has grown progressively worse," says Robert Madonna, Savant's CEO.

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